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If your business is only verified on Google, you’re missing out. Big time.

Apple Maps, Tripadvisor and Bing Places are three massive platforms your customers are already using. And if your business isn’t showing up, your competitors are grabbing that attention instead.

Verifying your business across these platforms increases visibility, builds trust and boosts your local SEO fast!

Here’s how to take control.


1. Apple Business Connect: Get verified on Apple Maps

Why it matters:
Apple Maps is installed by default on every iPhone, iPad and Mac. That’s over 1 billion active devices worldwide. If your business isn’t verified here, you’re invisible to a massive segment of the market.

How to verify your business:

Step 1: Go to Apple Business Connect and click “Get Started”.

Step 2: Log in with an Apple ID (create one if needed).

Step 3: Enter your business details:

  • Legal business name

  • Address

  • Phone number

  • Business type (Small Business, Enterprise or Third-Party Agency)

Step 4: Search for your business. If it exists, claim it. If not, add a new location.

Step 5: Apple will request verification by phone or document upload (like a utility bill or lease agreement). Once verified, you can:

  • Add photos, logos, descriptions

  • List services

  • Add CTAs like "Price" or "Quote"

  • Post offers or events with the Showcase feature

Pro tip: Complete your location with real photos and optimized keywords. Add your business to relevant categories. Apple loves completeness.


2. Tripadvisor: Build authority in the tourism and hospitality space

Why it matters:
Tripadvisor is essential for any business in hospitality, travel, food and experiences. It ranks high in Google and influences millions of travel and booking decisions.

How to verify your listing:

Step 1: Go to Tripadvisor for Business.

Step 2: Search for your business. If it exists, claim it. If not, add it.

Step 3: Tripadvisor will verify your connection through email, phone or documents.

Step 4: Once verified, you can:

  • Add business details, photos, menus, links

  • Monitor and respond to reviews

  • Run ads or special offers

Pro tip: Encourage happy customers to leave reviews. Tripadvisor favors active listings with recent feedback.


3. Bing Places: Still worth it!

Why it matters:
Bing powers voice search on Microsoft devices and it's the default search engine for Edge. Plus, it syndicates data to other platforms.

How to verify your listing:

Step 1: Go to Bing Places.

Step 2: Sign in with a Microsoft account.

Step 3: Search for your business. Claim it or add it.

Step 4: Bing offers multiple verification methods:

  • PIN by phone

  • Email

  • Postcard

  • Document upload

Step 5: Once verified, add business details, categories, photos, hours, and services.

Pro tip: If you already have a verified Google Business Profile, you can import your data directly to Bing to save time.


One Profile Isn’t Enough

Think beyond Google. Apple, Tripadvisor, and Bing are not optional anymore. Customers use multiple platforms to find, judge and choose where to spend their money.

Verifying your business across platforms gives you:

  • More local visibility

  • Higher trust signals

  • Stronger SEO authority

Need help doing it right? Fuzz Marketing handles profile verification, optimization, 360° photos, SEO blogs and review management across all major platforms.

Let us help you get seen everywhere that matters!